Layer.co
This academic project explores the growing second-hand product market, driven by rising sustainability concerns and conscious consumerism. Focusing on the selling process, the project seeks to understand how consumers interact with pre-owned items, not just as products but as objects with stories and value beyond their initial lifecycle. Through user research and interface design, the aim was to create a digital experience that reflects the emotional and sustainable dimensions of the second-hand economy.
You can explore the detailed outcomes of the project, including research methods and interface designs, in the presentation below that I prepared.
Client
Academic
Year
2023
Project Type
UX/UI Design
Type of Work
User Research
Wireframing
Interface Design
Challenges
The challenge in this project was to uncover the deeper, often overlooked, layers of the second-hand economy. It wasn’t just about analyzing the transactional nature of buying and selling used goods, but understanding the emotional and cultural significance that consumers attach to pre-owned items. Another challenge was to explore how the increasing demand for sustainable practices has reshaped consumer behavior and expectations in this market.
Goal
The goal of this academic project was to deeply investigate the selling process within the second-hand economy and to understand how narratives, personal experiences, and sustainability concerns intersect with consumer decisions. By focusing on the broader lifecycle of products and the stories they carry, this research aimed to provide meaningful insights into the evolving relationship between consumers and second-hand goods.
