Layer.co
My role:
Research, Concept Development and Design
Year: 2023
The second-hand product market has seen significant traction in the context of increasing concerns for sustainability and conscious consumerism. This academic project aims to gain a deeper understanding of the dynamics of the second-hand economy. It will focus on the multifaceted process of selling pre-owned items and will examine the ways in which the shift towards second-hand consumption is not just about transactions but about experiencing the lifecycle of products and the stories they carry. The objective of this study is to gain a deep understanding of the intricate layers of this phenomenon by examining the selling process, the experiences associated with second-hand products, and the narratives that emerge from their use and reuse. Please see the detailed project documentation below for more information about my research methods, findings, and future updates.