I am Talha
A Multidisciplinary Designer
UI/UX Design
My design philosophy is all about putting people first and being flexible. I follow a structured design process that starts with understanding what users need, identifying their challenges, and coming up with solutions that work. I put together wireframes and prototypes, then test and tweak the designs until they really meet the users' needs. Human-Computer Interaction and years of experience has taught me the fundamentals of UX research, including planning research studies, conducting interviews, and performing usability studies to turn findings into actionable insights. I prioritize core UX principles in every project, ensuring that I place the user first, make designs accessible, and create solutions that cater to everyone.
Visual Design
The way something looks isn't just about looks. It's also a way of communicating that affects how people understand information. Every design decision should be based on thorough research and a solid understanding of the audience. Even the smallest elements, like an icon, can have a big impact. They can influence how people see things and send a message that's important to the design. At its core, visual design is all about storytelling. Every visual element helps tell the story and evoke emotions in the audience. The human brain processes images 60,000 times faster than text, with 90 percent of information transmitted visually. This shows how important visual language is for designers.
01
Research
With a background in Human-Computer Interaction (HCI), I specialize in conducting comprehensive user research. From diary studies to interviews, I utilize various methods to gain deep insights into user needs and behaviors. My research experience spans multiple industries, including my work at BASF and Dogma Alares, where I used research-driven approaches to inform design decisions.
02
Strategy
I approach every project with a strategic mindset, considering both user and business goals. My experience at Lean Scale and BASF has allowed me to collaborate closely with cross-functional teams, helping shape product strategies that align with overall business objectives while delivering impactful user experiences.
03
Innovation
I’m passionate about pushing the boundaries of design to create innovative solutions. Whether it’s integrating new technologies or exploring unconventional approaches, I strive to find creative solutions that enhance user engagement and satisfaction. My work often involves combining visual design with UX principles to deliver forward-thinking products.
04
Visual Identity
I bring brand stories to life through strong visual identities. With a keen eye for typography, color, and composition, I’ve developed visuals for brands like BASF, creating cohesive designs that communicate brand values and resonate with target audiences.
05
UX
Leveraging my HCI background, I focus on creating seamless digital experiences through a user-centered approach. At Lean Scale and Dogma Alares, I applied UX principles to design intuitive interfaces that addressed real user needs. My work ranges from wireframes and prototypes to final polished designs.
06
UI
I design user interfaces that are both visually appealing and highly functional. With a strong foundation in design tools like Figma and Adobe Creative Suite, I ensure every interface I create is visually compelling, easy to use, and aligned with the overall brand aesthetic.